Too many ads?

About a week ago I felt bad for my newspaper delivery guy. He carried a lot of stuff early in the morning so I could enjoy my breakfast with fresh news, but I can’t get the good stuff without some content I don’t really need or appreciate. And he does this every single day of week, that’s a lot of dead wood and ink.

But just how much? It’s kinda hard to tell by just browsing the paper. This is last Sunday’s issue of Helsingin Sanomat. I blackened out all the paid content and made a single image with all the pages. It’s not pretty but it gives some idea with a quick glance. A ruff estimate is more than half of the pages are ads or other paid content.